Sachendra Yadav is a Sr. UX Strategist at Human Factors International. He has worked in mobile user experience and product strategy since 2001, and has worked across the mobile value chain, including mobile operators, device manufacturers, app developers, and platform vendors. He holds patents in Usability/Human Factors and UI Design areas. With a diverse background and passion for the many ways people interact with technology, Sachendra's expertise lies in creating intuitive and desirable products by blending users’ needs with business objectives. Always keen to discover and share insights on the intricacies of technology, mobility and user experience, he jots down his thoughts on his blog.